In our last class session, Gretchen Klebasko came to speak about what she does at Legg Mason. Gretchen heads the intellectual property team at Legg Mason. I truly enjoyed our discussion as we had the opportunity to see more of the legal side of Legg Mason’s operations as opposed to strictly the business and marketing which we so often study as MBA students. Additionally, I personally took a great deal of interest in this discussion as so much of my professional background has been based in various forms intellectual property development and protection. There are a few points which Gretchen made on which I would like to comment.
First, I thought it was incredibly interesting to learn more about the steps that Legg Mason takes to conduct business and serve its customers while monitoring and/or limiting the divulgence of proprietary information and other various forms of sensitive information. As is the case with most modern organizations, this means monitoring the actions of employees in the digital world through social networking websites such as LinkedIn and Facebook. According to Gretchen , Legg Mason truly goes to great efforts to watch its employee’s actions on these websites. This really made me think about the level of exposure we assume when we use these social networking sites. It’s not that I think that companies shouldn’t be able to look at what its employees are posting on the internet; of course they should. Instead, I’m questioning why we feel so compelled to share such intimate details of our personal or work lives with others on social networking sites when most of us would never share industry secrets other sensitive work-related information with other firms directly. So, perhaps the real goal of Legg Mason and other really any other firm which has similar sensitive information should be to foster a culture which is uncomfortable with actively using and posting to these sites.
Instead, I’m questioning why we feel so compelled to share such intimate details of our personal or work lives with others on social networking sites when most of us would never share industry secrets other sensitive work-related information with other firms directly.
ReplyDeleteWell, social networking is just another form of communication. The problem isn't that people want to share personal details about their lives to people who they care about (they'd do that without social networking anyway), it's the fact that so many of them do so in a way that is public. I recall one situation where an employee Twittered about how he hated our company, and he was fired over it. It amazes me that people don't think twice about who they're broadcasting all of this information to.
My policy? Never say anything publicly that you aren't willing to stand behind publicly.